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In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...
In this series of online courses (MOOCs), students learn the fundamentals of marketing, accounting, operations, and finance.
This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...
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This course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this...
This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.
This course provides an introduction to big data analytics. Students will learn how data analysts describe, predict, and inform business decisions in the specific areas of...
This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...
This course attempts to explain the role and the importance of the financial system in the global economy. The course also gives a picture of the kind of thinking and analysis...
In this series of online courses, participants will gain a firm understanding of corporate finance. The courses include accounting principles and financial analysis, how value...
This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key...
In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...
This course teaches how to take scattered data and organize it into groups for use in many applications, such as market analysis and biomedical data analysis, or as a...
This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.
The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...
In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important,...
This course focuses on diverse and integrated markets for primary energy, and the essential considerations driving business leaders and policy makers in development of global...
This course offers an introduction to the functions of individual decision-makers—both consumers and producers—within the larger economic system. Emphasis is on the nature and...
This course teaches how macroeconomic conditions play important roles in business decisions and performance. How aggregate income, unemployment, and inflation rates influence...
In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those...
This course covers the topics Asset Management, Demand Generation, Digital Marketing and Demand Optimisation and aims to reveal the journey from long-term asset development...
This course explores several key issues related to companies, investors, and the interaction between them in the capital markets.
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