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This online course explores strategies and tactics for forming, financing and launching a new venture. It includes the formation of the organization, developing customer...

This course covers how to pay employees. It begins by asking: "What kind of a person do I need to attract, retain, and motivate for my business to succeed?" From here, it will...

This online course examines the process by which marketing builds on a thorough understanding of buyer behavior to create value. Participants will learn the major elements of...

In this course students will understand how firms are organized, what factors must be taken into account in making critical design decisions, and what role managers play in...

This online course explores the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach.

This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...

This online course (MOOC) explores the forces of globalization and cross-cultural management and how a multinational organization needs relationships to various host countries.

This course focuses on the common growth challenges faced by existing private businesses when they attempt to grow substantially.

The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...

In this course students will build a toolbox of techniques to execute today's business strategies to help them succeed.

This online course series gives an introduction to sales techniques and strategies, with a particular focus on the inbound sales and marketing strategy.

This online course (MOOC) teaches a set of frameworks, tools and concepts in order to develop innovative strategies.

The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is...

This online course series explores strategies and tools to do business in China. The courses include aspects such as selling to Chinese customers as well as entry and location...

This online course explores entry and location strategies for companies in the Chinese market.

This course will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about...

This course provides practical proven tools for transforming an idea into a product or service that creates value for others. As students acquire these tools, they learn how to...

This online course series gives an introduction to strategic management, global supply chain management, disruptive innovation, and sustainability for the global enterprise.

This online course gives an introduction to the concept of design thinking and its application within a context of business strategy and entrepreneurship. It includes case...

In this course, students will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins....