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This online course program explores the fundamentals of internationalization and localization strategies within the context of digital products and content.
This online course (MOOC) explores the forces of globalization and cross-cultural management and how a multinational organization needs relationships to various host countries.
This course focuses on the common growth challenges faced by existing private businesses when they attempt to grow substantially.
The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...
In this course students will build a toolbox of techniques to execute today's business strategies to help them succeed.
This online course series gives an introduction to sales techniques and strategies, with a particular focus on the inbound sales and marketing strategy.
This online course (MOOC) teaches a set of frameworks, tools and concepts in order to develop innovative strategies.
This online course explores digital marketing strategies and channels.
The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is...
This online course from Harvard Business School Online explores the skills, strategies, and tools to rise to leadership responsibilities and guide organizations effectively. It...
This online course series explores strategies and tools to do business in China. The courses include aspects such as selling to Chinese customers as well as entry and location...
This online course explores entry and location strategies for companies in the Chinese market.
This online course explores the basics of influencer marketing and how to create branded content with influencers.
This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.
This course will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about...
This course provides practical proven tools for transforming an idea into a product or service that creates value for others. As students acquire these tools, they learn how to...
This online course series gives an introduction to strategic management, global supply chain management, disruptive innovation, and sustainability for the global enterprise.
This online course gives an introduction to the concept of design thinking and its application within a context of business strategy and entrepreneurship. It includes case...
This MOOC gives participants an introduction to Venture Capital. It teaches students how to get the money needed to run their startup. They will learn who venture capitalists...
In this course, students will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins....
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