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This course teaches to match markets to social strategies to profitably grow a business. It focuses on social media tools and platforms to design, manage, and optimize social...
This online course teaches how to convert products to platforms and how to generate platform innovation.
This MOOC teaches participants how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.
In this introductory, self-paced course, students will learn multiple theories of organizational behavior and apply them to actual cases of organizational change.
This online course program aims to give learners a sound working knowledge of business strategy, decision-making, business models and the pros and cons of strategic choices. It...
This series of online courses equips individual investors and money managers with the skills required to develop their own trading strategies and test them.
This course will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and will provide models and tools to...
This course teaches the tools needed to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls.
This online course explores global trends, their effects on consumer and labor markets, financial systems, and the business world. It includes aspects such as demographics,...
This online course from Harvard Business School Online explores how businesses approach pricing strategy, evaluate market demand, and differentiate their offerings to compete...
The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.
This series of online courses explores the fundamental theories and concepts of strategy and organization. The courses cover basic and advanced competitive strategy as well as...
This course covers how to pay employees. It begins by asking: "What kind of a person do I need to attract, retain, and motivate for my business to succeed?" From here, it will...
In this course, students will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins....
The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is...
This online course program explores how current technologies are changing industry and how to create a strategy to transform a business. It also covers the three technologies...
This online course series teaches core business skills in financial accounting, statistics, marketing, finance and strategy.
In this course, the context is hosting an event and finding an appropriate venue for it. Participants will learn language and strategies for successful negotiations culminating...
This online course explores entry and location strategies for companies in the Chinese market.
This online course explores the key aspects of digital transformation for companies, including strategy, core processes, and technology.The course was created by the University...
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