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This online course teaches Business English in a marketing and sales context.

This course begins by further exploring firm behavior in imperfectly competitive market settings: how firms with monopoly power can increase profits through price...

This online course helps to become an informed investor by providing learners with the essential concepts for long-term success in managing money. It gives a broad overview of...

This online course (MOOC) discusses how to compete on the internal European market and protect brands, products or inventions. It includes legal disciplines such as Intellectual...

Participants of this course will become familiar with the general structure of primary and secondary equity markets from a domestic and international perspective. Beginning with...

This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...

This course offers an introduction to the functions of individual decision-makers—both consumers and producers—within the larger economic system. Emphasis is on the nature and...

This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

This online course explores how to build, analyze, and deploy chatbots with the help of IBM's Watson. The course also shows how to market and sell chat bot services.

This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...

In this economics and finance course, students will learn how the decisions made by economic agents are represented in the market as demand and supply of commodities. They will...

This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be...

This online course explores how brands should be organized as a customer experience delivered by the entire organisation.

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course helps to gain in-depth knowledge of the U.S. MBS market and learn about basic features of agency and non-agency CMOs as well as important types of tranches.

This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...

This online course explores the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.

This economics and finance course is an introductory survey of risk management concepts and techniques. Learners will review the role of risk regulation in financial markets,...