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This online course explores a service-based approach to marketing and management to better serve customers.

This online course (MOOC) explores how to make rational and confident supply chain decisions, by understanding how they impact the finance, market and strategy of a company.

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...

This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key...

In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer...

This online course teaches how to use Facebook Marketing and Instagram Ads.

This online course teaches how to create a Twitter marketing system, build relationships with Twitter followers, and convert engaged Twitter followers to business leads.

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those...

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This online course explores the production of beer, beer culture, marketing strategies, and its effects on the human body and health.

This online course explores the fundamentals of behavioral perspectives in marketing.

This online course gives an overview of blockchain technology, including the technical underpinnings and the dynamics of the cryptocurrency markets.

This online course teaches the fundamentals of Growth Marketing in five hours of basic, intermediate and advanced marketing lessons.

This online course explores how to create creative advertising campaigns.

This online course explores how to design a marketing campaign, create brand excitement and attract engaged customers.

This online course teaches to identify, understand and learn the basics of marketing management theories with real-world business scenarios.

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

In this course, participants will learn how to think strategically and professionally about their career self-management. Through this course they will develop an objective,...

This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...

This online course gives an introduction to digital marketing as well as its key platforms and implementation types.