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This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...
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This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...
This online course gives an introduction to digital transformation in a business environment. It explores the critical function of strategic thinking in the digital age, the...
This course focuses on the common growth challenges faced by existing private businesses when they attempt to grow substantially.
This course teaches the tools needed to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls.
This online course explores how to achieve business and career success, managers must manage risk (the Law Pillar) and create value (the Strategy Pillar) in a responsible manner...
In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...
This online course gives an introduction to strategic foresight, its main methods and tools and their application in public and private organisations. It aims to show how to get...
The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...
This online course explores entry and location strategies for companies in the Chinese market.
This online course gives an introduction to corporate strategy. It discusses the activities of companies across multiple businesses, including diversification and divestiture...
This online course teaches various methods of building a robust back testing system for trading strategies.
Participants of this online course will be able to account for the broader context and the possible convergence of long-term trends, and thus be able to develop a long-term,...
This online course explores the key aspects of digital transformation for companies, including strategy, core processes, and technology.The course was created by the University...
This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.
In this course, the context is hosting an event and finding an appropriate venue for it. Participants will learn language and strategies for successful negotiations culminating...
This online course explores the ways of building a portfolio of strategies and integrating the same into a hedge fund.
This course focuses on the common human resource ("people") challenges faced by existing private businesses when they attempt to grow substantially
The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.
This online course explores the concepts and frameworks needed to ensure that an organisation can adapt to a shifting business environment.
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