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This online course from Harvard Business School Online explores a simplified framework that can be applied to create value for customers, employees, and suppliers while...

This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and...

This course provides practical proven tools for transforming an idea into a product or service that creates value for others. As students acquire these tools, they learn how to...

This online course (MOOC) explores how strategy can be used to protect business innovation, when no other form of protection exist (e.g. copyright, patents, or trademarks). This...

This online course teaches various methods of building a robust back testing system for trading strategies.

This online course explores entry and location strategies for companies in the Chinese market.

This online course from Harvard Business School Online explores the different business models that companies can use to drive change and explains why purpose-driven businesses...

This course will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and will provide models and tools to...

This online course explores the business of beauty, including global marketing strategies and the country of origin effect.

Participants of this online course will be able to account for the broader context and the possible convergence of long-term trends, and thus be able to develop a long-term,...

After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...

This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.

This online course from Harvard Business School Online explores how to turn an idea into a viable venture. It shows how entrepreneurs validate concepts through structured...

In this course, students will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins....

This online course teaches how to convert products to platforms and how to generate platform innovation.

This online course teaches the creation of a Business Plan. It includes examples and a template to create a great business model and shows how to develop a strategy and ideas to...

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

This online course from Harvard Business School Online aims to explore the skills and techniques to develop executive-level strategy, organize for innovation, and discover...

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

This online course explores the concepts and frameworks needed to ensure that an organisation can adapt to a shifting business environment.