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This course is designed to provide participants with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer...

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C)...

This MOOC teaches how to use fundamental finance tools in both management and MBA learning contexts and understand common financial situations faced in everyday life.

This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then...

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those...

This online course covers eight trading strategies that work in emerging markets. These include strategies based on momentum, momentum crashes, price reversal, persistence of...

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

This online course explores how to create creative advertising campaigns.

By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...

This course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this...

In this course, participants will learn how to think strategically and professionally about their career self-management. Through this course they will develop an objective,...

In this economics and finance course, students will learn how the decisions made by economic agents are represented in the market as demand and supply of commodities. They will...

This online marketing course explores what brands are and how they can be positioned.

This online course explores the production of beer, beer culture, marketing strategies, and its effects on the human body and health.

This online course focuses on pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances.

This online course explores the intersection of Branding and Customer Experience. It aims to get the students to think about what the operational implications of their branding...

In this course, participants will learn about how different markets around the world can interact to create value for, and effectively manage the risk of, corporations and their...

This online course focuses on techniques that are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques...

This online course gives an introduction to Marketing Analytics. It provides learners with exposure to essential tools including exploratory data analysis, as well as regression...

This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.