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This online course program gives an introduction to product management. Several individual online courses cover topics such as targeting customers, understanding user experience...

This online course explores digital marketing strategies and channels.

This online course program explores the key aspects of global procurement and sourcing, and the importance of procurement to the firm and its stakeholders. It includes topics...

This online course teaches the fundamentals of Growth Marketing in five hours of basic, intermediate and advanced marketing lessons.

In this course participants will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make...

In this course, participants will dive into the concepts of rationality and irrationality and understand how they impact our investment decisions and what the consequences can...

This online course series teaches core business skills in financial accounting, statistics, marketing, finance and strategy.

This course is designed to provide participants with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer...

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those...

This online course program gives an introduction to online marketing. It includes topics such as digital marketing plans, online marketing strategies, and testing and analytics...

This online course explores the basics of influencer marketing and how to create branded content with influencers.

This online course explores the fundamentals of behavioral perspectives in marketing.

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This online course teaches how to profitably re-engage with abandoning website visitors to get them to come back to a site at the right time and with the right message.

This online course teaches about SEO and social media growth hacking strategies.

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and...

This online course explores the business of beauty, including global marketing strategies and the country of origin effect.

This online course gives an introduction to digital advertising (search, banner, social media, and more).

This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.

This online course series explores different aspects of digital and social media analytics. The online program covers topics such as analyzing data coming from social and...