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This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...

This online lecture introduces the core theory of modern financial economics and financial management, with a focus on capital markets and investments.

This course teaches how macroeconomic conditions play important roles in business decisions and performance. How aggregate income, unemployment, and inflation rates influence...

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...

This online course teaches how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value. It includes...

This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...

Dieser Online-Videokurs richtet sich speziell an medizinisch, wissenschaftlich oder technisch Verantwortliche in der Pharma- und Medizintechnik-Branche. Medical Advisor und...

Dieser MOOC (Videokurs) erläutert weiterführende Aspekte des strategischen Managements und Marketings.

Dieser Online-Kurs erläutert, wie man im Markt für Medizinprodukte und Arzneimittel Chancen schneller nutzen und Ergebnisse effektiver erreichen kann. Es werden verschiedenste...

Lernen Sie die Grundlagen, um effektive Anzeigen zu erstellen und diese auf Facebook zu veröffentlichen.