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This online course teaches the ins and outs of optimizing a website, from conducting an initial audit to presenting findings and recommendations. Hands-on activities include...

In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...

This online course looks at the two most fundamental aspects of the oil and gas industry, its operations and markets, each of which is addressed as a separate module in the...

This online course program gives an introduction to marketing techniques and operations.

This online lecture examines the choices and constraints regarding sources and uses of energy by households, firms, and governments through a number of frameworks to describe...

This online course teaches about advanced Islamic financial instruments, including Sukuk, which commonly refers to the Islamic equivalent of bonds, and the challenges and...

This course provides an introduction to big data analytics. Students will learn how data analysts describe, predict, and inform business decisions in the specific areas of...

This online course focuses on techniques that are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques...

This online course teaches to identify, understand and learn the basics of marketing management theories with real-world business scenarios.

This online course shows how to price product or services to maximize revenue.

This online lecture introduces the core theory of modern financial economics and financial management, with a focus on capital markets and investments.

This online course is to equip the learner with the knowledge required to comprehend the literature on anomalies so that he can replicate the strategies discovered by the extant...

This online course explores digital marketing strategies and channels.

Participants of this course will understand the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. They will...

This online course gives an introduction to search engine optimisation (SEO), and provides learners with an in-depth understanding of link building for SEO.

This online course examines the financial markets and the role that risk management tools play in the global economy.

In this series of online courses, participants will cover the concepts and tools they need to successfully develop a marketing strategy for a business, product or service.

This MOOC gives an introduction to Behavioral Finance, which is the study of financial decision-making errors that can be avoided, if participants in markets are familiar with...

This online course gives an introduction to key brand management terminology and principles.

This online course teaches various methods of building a robust back testing system for trading strategies.