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This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

This online course explores how to perform common genomics-based analysis tasks of bacterial sequence data. The course was designed for biologists, bacteriologists, and...

This series of online courses (MOOCs) explores professional pricing strategies to increase price realization and maximize profits. The courses were developed together with the...

This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...

This short online course explores how to handle IT projects within organizations with the use of design thinking, lean startup, and agile methods.

This online course explores the key aspects of digital transformation for companies, including strategy, core processes, and technology.The course was created by the University...

This online course explores a new approach to values-driven leadership development.

This online course program gives an introduction to design thinking. The course explores the six key phases of the design thinking process, from immersion to learning-in-action,...

This online course gives an introduction to the fundamentals of managerial accounting. This includes topics such as cost allocation systems and cost-volume-profit analysis.

This course focuses on the common human resource ("people") challenges faced by existing private businesses when they attempt to grow substantially

This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.

This online course gives an introduction to digital transformation in a business environment. It explores the critical function of strategic thinking in the digital age, the...

This course will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that...

This course shows how to organize and implement a successful strategy setting process, how to conduct strategy research, how to ensure that annual planning and budgeting support...

This course provides an overview of design thinking and works with a model containing four key questions and several tools to help understand design thinking as a problem...

This course focuses on the common growth challenges faced by existing private businesses when they attempt to grow substantially.

Traditional development processes lead to team frustration and poor results. Agile offers a different approach to managing the complexities of software development. This course...

This course is a unique and exciting introduction to the genre and craft of historical fiction, for curious students, aspiring authors--anyone with a passion for the past.

This course will discuss the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys...

This online course (MOOC) gives an easy introduction to physics in the context of everyday objects.Examples considered include skating, falling balls, wheels and bumper cars....