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This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...

This course teaches the importance of IoT in society, the current components of typical IoT devices and trends for the future. IoT design considerations, constraints and...

This course explores today's management practices from unexpected perspectives in order to ask provocative questions about the modern business environment. It interrogates key...

What is the purpose of government? Why should we have a State? What kind of State should we have? The aim of the course is to provide participants with a deeper and more...

This series of online courses (MOOCs) gives an introduction to the programming language Python.It teaches fundamental programming concepts including data structures, networked...

This course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this...

The skills taught in this Specialization are intended to empower participants to succeed in any college-level course or professional field. Students of this course learn to...

This extensive series of courses teaches how to strengthen personal and professional relationships by constructively addressing conflicts between individuals and within...

In this course students will build a toolbox of techniques to execute today's business strategies to help them succeed.

This course deals directly with the ability for creativity which is a critical skill in any field. It focuses on divergent thinking, the ability to develop multiple ideas and...

This course covers the basics of hotel demand management, distribution, and revenue management.

In this course, students will develop more advanced web application programming skills. They will learn how to control data read and write access using methods, publish and...

This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...

In this course, participants will learn about how different markets around the world can interact to create value for, and effectively manage the risk of, corporations and their...

This course is for aspiring or active entrepreneurs who wants to understand how to secure funding for their company. This course will demystify key financing concepts to give...

In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- students will discuss the challenges of strategy...

In this course, students will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins....

This series of 6 online courses (MOOCs) covers the concepts, tools, and techniques of digital marketing. It includes several aspects of the new digital marketing environment,...

In this course, the students will learn to plan and stick to time and cost constraints in order to ensure the success of projects.