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This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...
This online course explores a service-based approach to marketing and management to better serve customers.
This online course series teaches how to lead an organization to success by anticipating and leveraging disruptive change brought about by technology and market trends.
This online course explores digital marketing strategies and channels.
This course teaches how macroeconomic conditions play important roles in business decisions and performance. How aggregate income, unemployment, and inflation rates influence...
This online course explores the intersection of Branding and Customer Experience. It aims to get the students to think about what the operational implications of their branding...
This online course explores how to plan and launch a successful social media marketing campaign.
This online course teaches how to start a YouTube channel, increase views and subscribers, and build a brand with videos.
This online course explores how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign.
This online course explores the moral limits of markets. It draws upon philosophy and contemporary moral and political controversies to consider what moral limits, if any, the...
In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...
This online course teaches how to assess the challenges and key opportunities of the globalized market economy.
This is an introductory course on options and other financial derivatives, and their applications to risk management. It includes the Black-Scholes-Merton model and other...
This course begins by further exploring firm behavior in imperfectly competitive market settings: how firms with monopoly power can increase profits through price...
This online course program teaches foundational data skills for marketing. This includes collecting and analyzing data, modeling marketing scenarios, and using Excel, Tableau,...
This online course explores the structure and tradability of Sukuk and the development and role of Islamic money markets.
This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.
The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...
This online course teaches how to use social media and word of mouth to spread your message and grow your business.
This online course gives an overview of blockchain technology, including the technical underpinnings and the dynamics of the cryptocurrency markets.
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