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This online course explores the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.
This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.
This online course teaches how to use social media and word of mouth to spread your message and grow your business.
This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...
This online course program aims to teach learners the knowledge and capabilities to lead organizational change and digital transformation. The courses were designed for digital...
This online course gives an introduction to the possibilities that exist to fund and market a film, and to create an audience for it.
This online course explores how to work with customers, media channels, and the changing marketing landscape.
This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.
This online course teaches how to profitably re-engage with abandoning website visitors to get them to come back to a site at the right time and with the right message.
This online course explores digital marketing strategies and channels.
This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...
This online course teaches how to start a YouTube channel, increase views and subscribers, and build a brand with videos.
This online course teaches how to assess the challenges and key opportunities of the globalized market economy.
Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...
This course will help its students to organize a strategy of identifying their perfect users and to find ways to connect with them. The participants will learn how to grow their...
This online course gives an introduction to trading in the stock market, including day trading, swing trading, and financial trading. It also includes modules on topics such as...
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C)...
This course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this...
In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...
This online marketing course explores what brands are and how they can be positioned.
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