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This online course teaches how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value. It includes...
This online course gives an introduction to localization, i.e. translating and adapting a product or service to a particular language, culture, and geographic market.
This online course teaches to identify, understand and learn the basics of marketing management theories with real-world business scenarios.
This online course series explores the key concepts and practical skills needed in marketing in the digital age. It includes topics such as marketing through digital channels,...
This course will help its students to organize a strategy of identifying their perfect users and to find ways to connect with them. The participants will learn how to grow their...
This online course explores how to work with customers, media channels, and the changing marketing landscape.
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...
This online course explores the moral limits of markets. It draws upon philosophy and contemporary moral and political controversies to consider what moral limits, if any, the...
This online course teaches how to use Facebook Marketing and Instagram Ads.
This online course teaches how to make and market apps for Android 7 Nougat by building real apps including Uber, Whatsapp and Instagram clones.
This course provides an introduction to big data analytics. Students will learn how data analysts describe, predict, and inform business decisions in the specific areas of...
This online course program explores the key aspects of global procurement and sourcing, and the importance of procurement to the firm and its stakeholders. It includes topics...
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and...
This series of online courses gives a comprehensive introduction to public library management. It includes topics such as personnel management, budgeting and finance,...
This online course gives an introduction to the main basic concepts, techniques, and skills required in order to implement an effective digital marketing strategy.
This online course explores the European energy market and the economic principles behind it.
This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...
This online course gives an introduction to SQL and MySQL and shows how to use it for business analysis, marketing, and other data driven use cases.
In this course, participants will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting their professional image.
The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...
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