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This online course gives an introduction to Facebook Ads and Facebook marketing.
This series of online courses gives a comprehensive introduction to public library management. It includes topics such as personnel management, budgeting and finance,...
This online course explores how to sell products, goods and services to Chinese consumers. The course discusses the behavioral characteristics of Chinese consumers as well as...
In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...
This online course gives an introduction to social media marketing. It includes the differences between major social media platforms, the importance of planning, management...
This online course explores digital marketing strategies and channels.
This online course gives an introduction to product management. It explores the roles and responsibilities of being a product manager and also includes topics such as managing a...
This online course gives an introduction to options, option strategies and how to trade options.
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...
This online course program aims to teach learners the knowledge and capabilities to lead organizational change and digital transformation. The courses were designed for digital...
This course will explore a set of market imperfections to understand why they fail and to explore possible remedies including as antitrust policy, regulation, government...
This series of online courses equips individual investors and money managers with the skills required to develop their own trading strategies and test them.
This online course explores the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.
This online course (MOOC) explores various online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market a business.
This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...
This online course program gives an overview of digital advertising tactics. It includes topics such as search advertising (Google Ads), social media advertising (Facebook,...
Participants of this series of online courses will understand how investment strategies are designed to reach financial goals in a global context. It includes developing a...
This online course explores the structure and tradability of Sukuk and the development and role of Islamic money markets.
This online course explores entry and location strategies for companies in the Chinese market.
This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key...
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