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This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...

This online course explores the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.

Participants of this course will become familiar with the general structure of primary and secondary equity markets from a domestic and international perspective. Beginning with...

This online course gives an introduction to the structure and trading conventions of the foreign exchange markets.

This online course helps learners to develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the...

This course will explore a set of market imperfections to understand why they fail and to explore possible remedies including as antitrust policy, regulation, government...

This course begins by further exploring firm behavior in imperfectly competitive market settings: how firms with monopoly power can increase profits through price...

This online course teaches about the characteristics of U.S. mortgage-backed securities and various agencies within the market in this comprehensive overview.

This introductory economics course offers a thorough view of markets, including their strengths and failures. Participants will learn how to view markets from an economist’s...

This online course teaches how to drive social media engagement by linking strategy and tactics and measuring results.

This online course gives an introduction to Facebook Ads and Facebook marketing.

Participants of this course will learn about the career paths that are available in journalism, and what opportunities the skill sets of a journalist can offer in other fields....

This online course explores the business of beauty, including global marketing strategies and the country of origin effect.

This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.

This course will look at visual communication and the ways participants can be more effective with their font choices, photography, and video. They will also dive deeper into...

This online course explores global trends, their effects on consumer and labor markets, financial systems, and the business world. It includes aspects such as demographics,...

This online course teaches how to create a winning SEO Strategy with keyword research, On-page SEO and backlinks.

This online course explores how and why market segmentation can be used to improve business performance.

This online course teaches about technology´s impact on financial markets and the characteristics of financial instruments that are traded on electronic markets.

This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.