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This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

This online course provides a quantitative and model-based introduction to basic economic principles. The course also teaches how to apply these principles to make sense of a...

This online course explores a ten-step process to data-driven market segmentation analysis.

In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer...

This online course focuses on pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances.

This online course teaches how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact

This MOOC teaches common Mandarin Chinese business phrases and Chinese culture so that participants can communicate professionally in the largest market in the world.

This course focuses on diverse and integrated markets for primary energy, and the essential considerations driving business leaders and policy makers in development of global...

This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and...

This online course teaches how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value. It includes...

This online course explores the fundamentals of behavioral perspectives in marketing.

This online course provides a mathematically rigorous framework to understand financial markets. The course is delivered with data-driven insights from MIT professors and...

In this course participants will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make...

This online course teaches the basics of market structure, including key market participants and what determines a market´s development.

This online course focuses on techniques that are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques...

This MOOC explores whether a cooperative market economy, in which firms are owned and controlled by their workers, could be a viable and efficient alternative to capitalism.

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...

This online course gives an introduction to the main basic concepts, techniques, and skills required in order to implement an effective digital marketing strategy.