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This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.

This online course gives an introduction to the four P’s of Marketing (Product, Pricing, Promotion and Place) and forces participants to strategically analyze their product or...

In this online course, participants will complete a more detailed analysis of the elements of the marketing mix in order to conduct a thorough strategic analysis of marketing...

This online course explores how to sell products, goods and services to Chinese consumers. The course discusses the behavioral characteristics of Chinese consumers as well as...

This course offers an introduction to the functions of individual decision-makers—both consumers and producers—within the larger economic system. Emphasis is on the nature and...

This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.

In this course, participants will learn how to think strategically and professionally about their career self-management. Through this course they will develop an objective,...

This online marketing course explores what brands are and how they can be positioned.

This course is an introduction to the microeconomic theory of markets: why we have them, how they work, what they accomplish.

This online course explores how to plan and launch a successful social media marketing campaign.

This MOOC gives an introduction to Behavioral Finance, which is the study of financial decision-making errors that can be avoided, if participants in markets are familiar with...

This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then...

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This online course explores the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.

This online course explores artificial intelligence, how it’s perceived today and the differences between the hype, marketing and reality of AI.

This online course gives an introduction to the possibilities that exist to fund and market a film, and to create an audience for it.

This online course explores the world of finance and wealth management. It covers topics such as asset classes, risk and return, diversification, portfolio theory, and market...

This online lecture series explores new technologies that are disrupting the financial services industry, including AI, deep learning, blockchain technology and open APIs. The...

This online lecture examines the choices and constraints regarding sources and uses of energy by households, firms, and governments through a number of frameworks to describe...

This online course explores how to measure, manage and analyze customer data to make effective marketing decisions.