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This online lecture examines the choices and constraints regarding sources and uses of energy by households, firms, and governments through a number of frameworks to describe...

This course teaches how to take scattered data and organize it into groups for use in many applications, such as market analysis and biomedical data analysis, or as a...

This online course gives an introduction to Marketing Analytics. It provides learners with exposure to essential tools including exploratory data analysis, as well as regression...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

This online course gives an introduction to the different digital marketing strategies and techniques that are available for businesses to use.

This online course gives an overview of blockchain technology, including the technical underpinnings and the dynamics of the cryptocurrency markets.

This online course explores the intersection of Branding and Customer Experience. It aims to get the students to think about what the operational implications of their branding...

This online course will help to learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks.

This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

In this course, participants will dive into the concepts of rationality and irrationality and understand how they impact our investment decisions and what the consequences can...

In this online course, participants will complete a more detailed analysis of the elements of the marketing mix in order to conduct a thorough strategic analysis of marketing...

This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.

This online course explores how to work with customers, media channels, and the changing marketing landscape.

Diese Online-Vorlesung zum Thema Vertriebsmanagement wird von einem hochrangigen Vertriebsmanager des Shell-Konzerns abgehalten. Themen sind unter anderem:...

Die kurzen Videolektionen (Erklärvideos) bei Studyflix sind vor allem für Studenten konzipiert und erläutern ausgewählte Aspekte des Marketings.

Diese Online-Vorlesung gibt eine Einführung in digitale Geschäftsmodelle und Digitalisierungstrends im wirtschaftlichen Umfeld. Enthalten sind unter anderem Themen wie digitale...

Dieser Online-Kurs gibt eine erste Einführung ins Online-Marketing für Anfänger. Dazu werden die verschiedenen Kanäle kurz beschrieben sowie Personalisierung und...

Diese Serie von 10 Online-Vorlesungsvideos der Uni Hamburg gibt eine umfassende Einführung in die Betriebswirtschaftslehre. Die Vorlesungsaufzeichnung eignet sich für...