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This online course teaches how to use social media and word of mouth to spread your message and grow your business.

This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...

This online course gives an introduction to the possibilities that exist to fund and market a film, and to create an audience for it.

This online course explores how to work with customers, media channels, and the changing marketing landscape.

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...

Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...

This course will help its students to organize a strategy of identifying their perfect users and to find ways to connect with them. The participants will learn how to grow their...

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C)...

This course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this...

In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...

This online marketing course explores what brands are and how they can be positioned.

This online course provides a mathematically rigorous framework to understand financial markets. The course is delivered with data-driven insights from MIT professors and...

This online course focuses on pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances.

This course attempts to explain the role and the importance of the financial system in the global economy. The course also gives a picture of the kind of thinking and analysis...

Die kurzen Videolektionen (Erklärvideos) bei Studyflix sind vor allem für Studenten konzipiert und erläutern ausgewählte Aspekte des Marketings.

Dieser Online-Kurs (MOOC) gibt eine Einführung in die Grundlagen des Marketing. Der Dozent ist Professor am Lehrstuhl für Marketing der RWTH Aachen.

Diese Online-Vorlesung zum Thema Vertriebsmanagement wird von einem hochrangigen Vertriebsmanager des Shell-Konzerns abgehalten. Themen sind unter anderem:...

Diese Serie von 10 Online-Vorlesungsvideos der Uni Hamburg gibt eine umfassende Einführung in die Betriebswirtschaftslehre. Die Vorlesungsaufzeichnung eignet sich für...

Dieser Online-Kurs gibt eine erste Einführung ins Online-Marketing für Anfänger. Dazu werden die verschiedenen Kanäle kurz beschrieben sowie Personalisierung und...