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This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then...
This online course is an introduction to the tools and methodology used for customer insights data collection for product development. It is suitable for beginners and no prior...
This online course explores how to analyse and apply consumer and buyer behaviour fundamentals to develop an effective marketing campaign.
In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer...
This online lecture examines the choices and constraints regarding sources and uses of energy by households, firms, and governments through a number of frameworks to describe...
This course will teach students about the way brands communicate with their audiences. They will learn about the challenges of managing a digital brand and how rich and...
This online course gives an introduction to the main basic concepts, techniques, and skills required in order to implement an effective digital marketing strategy.
This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.
This course teaches students how to evaluate market and financial data, and present insights effectively.
In this course participants will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make...
This online course explores how to measure, manage and analyze customer data to make effective marketing decisions.
This course focuses on diverse and integrated markets for primary energy, and the essential considerations driving business leaders and policy makers in development of global...
This online course helps to learn how to capitalize on understanding behavioral biases and irrational behavior in financial markets.
This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...
This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.
Diese Serie von 10 Online-Vorlesungsvideos der Uni Hamburg gibt eine umfassende Einführung in die Betriebswirtschaftslehre. Die Vorlesungsaufzeichnung eignet sich für...
Dieser Online-Kurs (MOOC) gibt eine Einführung in die Grundlagen des Marketing. Der Dozent ist Professor am Lehrstuhl für Marketing der RWTH Aachen.
Dieser Online-Kurs gibt eine erste Einführung ins Online-Marketing für Anfänger. Dazu werden die verschiedenen Kanäle kurz beschrieben sowie Personalisierung und...
Die kurzen Videolektionen (Erklärvideos) bei Studyflix sind vor allem für Studenten konzipiert und erläutern ausgewählte Aspekte des Marketings.
Diese Online-Vorlesung gibt eine umfassende Einführung in die Betriebswirtschaftslehre. Sie startet mit den Themen Marketing, Materialwirtschaft und Produktion. Weitere Themen...
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