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This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.

This MOOC teaches common Mandarin Chinese business phrases and Chinese culture so that participants can communicate professionally in the largest market in the world.

In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...

In this course, students will learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and...

This online course teaches how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...

This series of MOOCs gives an introduction to Business English, where participants will learn to communicate about topics such as management, finance and marketing.

This course will explore a set of market imperfections to understand why they fail and to explore possible remedies including as antitrust policy, regulation, government...

This online lecture emphasizes dynamic models of growth and development. Topics covered include: migration, modernization, and technological change; static and dynamic models of...

This online course (MOOC) explores how to make rational and confident supply chain decisions, by understanding how they impact the finance, market and strategy of a company.

This MOOC gives an introduction to Behavioral Finance, which is the study of financial decision-making errors that can be avoided, if participants in markets are familiar with...

This online course teaches various methods of building a robust back testing system for trading strategies.

In this business and management course, students will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce...

This online course helps to gain in-depth knowledge of the U.S. MBS market and learn about basic features of agency and non-agency CMOs as well as important types of tranches.

In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...

This online course program gives an introduction to applying Data Science to product management. It explores how to apply data science techniques, data engineering processes,...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This course teaches how to take scattered data and organize it into groups for use in many applications, such as market analysis and biomedical data analysis, or as a...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This course covers the topics Asset Management, Demand Generation, Digital Marketing and Demand Optimisation and aims to reveal the journey from long-term asset development...