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This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course teaches to predict financial crises, handle unfair trade practices and minimize risks when investing in emerging economies.

This course will explore a set of market imperfections to understand why they fail and to explore possible remedies including as antitrust policy, regulation, government...

This online course explores the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.

This fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - teaches how marketers are successfully navigating today's media landscape...

This online course explores how to design a marketing campaign, create brand excitement and attract engaged customers.

This online course program gives an introduction to applying Data Science to product management. It explores how to apply data science techniques, data engineering processes,...

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...

This online course gives an introduction to Marketing Analytics. It provides learners with exposure to essential tools including exploratory data analysis, as well as regression...

This online course teaches how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.

This online course teaches how to use social media and word of mouth to spread your message and grow your business.

This course will help its students to organize a strategy of identifying their perfect users and to find ways to connect with them. The participants will learn how to grow their...

This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...

In this IMFx course you will learn, from hands-on demonstrations, how to price different types of bonds, how to calculate different measures of bond yields and how to compare...

This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.

This online course explores how to measure, manage and analyze customer data to make effective marketing decisions.

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This course begins by further exploring firm behavior in imperfectly competitive market settings: how firms with monopoly power can increase profits through price...

This course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this...