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This online course gives an introduction to content marketing. It explores topics like audience, formats, and content idea generation.

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...

This online course gives an introduction to the different digital marketing strategies and techniques that are available for businesses to use.

This course teaches to match markets to social strategies to profitably grow a business. It focuses on social media tools and platforms to design, manage, and optimize social...

This online course explores how to assess global market opportunities and challenges while developing successful global marketing strategies.

This online course gives an introduction to neuromarketing, including tools such as web cameras, eye-tracking, and brain scanners.

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and...

In this series of online courses, participants will gain a firm understanding of corporate finance. The courses include accounting principles and financial analysis, how value...

This online course program gives an introduction to online marketing. It includes topics such as digital marketing plans, online marketing strategies, and testing and analytics...

This online course (MOOC) explores various online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market a business.

This online course explores the fundamentals of behavioral perspectives in marketing.

In this course participants will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make...

This online course gives an introduction to localization, i.e. translating and adapting a product or service to a particular language, culture, and geographic market.

This online course explores the business of beauty, including global marketing strategies and the country of origin effect.

This online course series gives an introduction to financial markets and the various methods of how companies finance themselves using banks and capital markets.

This online course program gives an overview of digital advertising tactics. It includes topics such as search advertising (Google Ads), social media advertising (Facebook,...

By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...

This online course series explores the key drivers, players and features of global capital markets. It includes topics such as money markets, foreign exchange (FX), bond and...

This online course series explores strategies and tools to do business in China. The courses include aspects such as selling to Chinese customers as well as entry and location...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.