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This series of online courses will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.

This online course explores entry and location strategies for companies in the Chinese market.

This course will introduce students to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the...

This online course provides a mathematically rigorous framework to understand financial markets. The course is delivered with data-driven insights from MIT professors and...

This online course explores how to sell products, goods and services to Chinese consumers. The course discusses the behavioral characteristics of Chinese consumers as well as...

This online course explores the fundamentals of behavioral perspectives in marketing.

This online course program teaches foundational data skills for marketing. This includes collecting and analyzing data, modeling marketing scenarios, and using Excel, Tableau,...

This online course explores the business of beauty, including global marketing strategies and the country of origin effect.

This online course program gives an introduction to international business activities. It covers topics such as national cultures, human resources, marketing, supply chains...

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses...

The course invites students to examine the interconnectedness of modern life through an exploration of fundamental questions about how our social, economic, and technological...

This online course teaches how to assess the challenges and key opportunities of the globalized market economy.

This online course teaches how to develop, manage and protect a company´s online reputation through social media including Facebook and Twitter.

By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...

This course will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about...

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This online course explores a ten-step process to data-driven market segmentation analysis.

This online course gives an introduction to the main basic concepts, techniques, and skills required in order to implement an effective digital marketing strategy.

This course will give a detailed introduction to digital marketing.