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This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course teaches how to evaluate own strategy, as well as how to locate sources of potential competitive advantage from a perspective that encompasses the internal,...

In this course, students will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins....

This course shows how to organize and implement a successful strategy setting process, how to conduct strategy research, how to ensure that annual planning and budgeting support...

This series of online courses explores the fundamental theories and concepts of strategy and organization. The courses cover basic and advanced competitive strategy as well as...

This online course explores advanced valuation methods such as DCF, real options, and option games (game theory).

In this course students will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage.

In this course, students will learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and...

This online course teaches how to convert products to platforms and how to generate platform innovation.

This online course discusses advanced concepts of Game Theory.The course includes social choice theory (i.e., collective decision making), mechanism design, and auctions. (Note:...

This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course aims to provide a comprehensive overview of debt sustainability analysis (DSA) and a medium-term debt management strategy framework adopted by the IMF and the...

This series of MOOCs explores how to leverage data and analytics to drive managerial decisions and marketing strategy.

This course will provide learners with a systematic general framework for analyzing persuasive influence situations, identifying different challenges faced by persuaders and...

In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...

This course covers how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage

In this course students will understand how firms are organized, what factors must be taken into account in making critical design decisions, and what role managers play in...