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This online course gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of...

This course shows how fashion and luxury companies work and explains their brands, products, retail, and communication strategies. It gives an insight into business models,...

This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...

This online course explores the fundamentals of a successful negotiation: Preparation (planning a negotiation strategy)Negotiation (including several key tactics)Closing...

This MOOC enhances some key skills that international participants will need for a successful transition from studies to employment. The course will teach about the German job...

This online course explores advanced valuation methods such as DCF, real options, and option games (game theory).

This course covers how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage

In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...

By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...

In this course, students will learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and...

This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.

This online course teaches strategies and skills for managing luxury brands within the hotel and tourism industry. 

In this course students will build a toolbox of techniques to execute today's business strategies to help them succeed.

This online course gives an introduction to digital transformation in a business environment. It explores the critical function of strategic thinking in the digital age, the...

This online course shows the key strategies and financing structures used by project managers to generate crucial funding for their projects.

This online course (MOOC) explores the needs of omnichannel customers and how to make the transition from a traditional retailer to omnichannel.

This online course explores how to design effective strategy processes, analyze shifting industry structures and develop new capabilities in times of industry transition.

In this course students will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage.