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This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

This online course (MOOC) gives an easy introduction to physics in the context of everyday objects.Examples considered include skating, falling balls, wheels and bumper cars....

This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...

This online course gives an introduction to design thinking (a human-centered approach to problem solving) for non-profit or social organizations.

This online course program explores how current technologies are changing industry and how to create a strategy to transform a business. It also covers the three technologies...

This series of online courses (MOOCs) explores professional pricing strategies to increase price realization and maximize profits. The courses were developed together with the...

This course will explore the Presidency, assassination, and lasting legacy of President John F. Kennedy. Students will learn how JFK’s life, administration, and tragic death...

Traditional development processes lead to team frustration and poor results. Agile offers a different approach to managing the complexities of software development. This course...

In this course, students will learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and...

This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.

This online course explores the importance of prevention and risk reduction in decreasing cancer occurrences.

This course shows participants how to put the agile culture into practice across concept testing, usability testing, functional testing, and ongoing feature validation.

This course will discuss the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys...

This online course gives an introduction to the fundamentals of managerial accounting. This includes topics such as cost allocation systems and cost-volume-profit analysis.

This course shows how to organize and implement a successful strategy setting process, how to conduct strategy research, how to ensure that annual planning and budgeting support...

This short online course explores how to handle IT projects within organizations with the use of design thinking, lean startup, and agile methods.

This course provides an overview of design thinking and works with a model containing four key questions and several tools to help understand design thinking as a problem...

This is an introductory online course about the key concepts of planning and executing projects.The course shows how to plan, analyze, and manage successful projects. It...

In this series of online courses, participants will gain an understanding and appreciation of the principles and practice of agile management. They will learn to coordinate all...

This online course explores the continuous deployment capability of organizations and the skill sets and roles involved in DevOps.