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This online course gives an introduction to the main basic concepts, techniques, and skills required in order to implement an effective digital marketing strategy.
This online course gives an introduction to core microeconomic issues in economic development, focusing on both key theoretical contributions and empirical applications to...
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C)...
This online course program explores the fundamentals of AI and Machine Learning in a business context (no prior experience required). The courses explain the basics of AI and...
This online course program explores the core principles of digital marketing and digital strategy. It also includes topics such as digital channel planning and e-commerce...
This online lecture introduces the core theory of modern financial economics and financial management, with a focus on capital markets and investments.
This online course explores the moral limits of markets. It draws upon philosophy and contemporary moral and political controversies to consider what moral limits, if any, the...
This online course teaches to predict financial crises, handle unfair trade practices and minimize risks when investing in emerging economies.
This online course teaches the basics of market structure, including key market participants and what determines a market´s development.
This online course gives an introduction to options, option strategies and how to trade options.
This series of online courses gives an introduction to market research. In includes several video courses on topics such as qualitative and quantitative research. It also shows...
In this course, students will learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and...
This online course program gives an introduction to online marketing. It includes topics such as digital marketing plans, online marketing strategies, and testing and analytics...
In this online course, participants learn how to use evangelism as an effective marketing technique. The teacher was previously chief evangelist of Apple.
This online marketing course explores what brands are and how they can be positioned.
This course will give a detailed introduction to digital marketing.
Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...
This online course teaches how to use Snapchat to generate high quality leads and traffic.
This online course teaches how to effectively apply marketing management theories and practices, including the marketing mix, through real-world business scenarios.
This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.
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