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This online course program gives an introduction to market research. It includes the key concepts of market research, sampling, data analysis and interpretation of results.

Participants of this series of online courses will understand how investment strategies are designed to reach financial goals in a global context. It includes developing a...

This online course introduces learners to the science of business analytics with applications in a marketing context.

This online course gives an introduction to digital advertising (search, banner, social media, and more).

This online course explores some great options for managing important content once it's been created. Participants will look at media platforms and how best to tell an...

This online course series explores the esports and computer gaming industry from behind the scenes. The online program was designed for game developers, finance professionals,...

This online course gives an introduction to regulation of financial markets and institutions relevant for fintech entrepreneurs in emerging markets using case studies from China...

This online course gives an introduction to the four P’s of Marketing (Product, Pricing, Promotion and Place) and forces participants to strategically analyze their product or...

This online course gives an introduction to Marketing Analytics. It provides learners with exposure to essential tools including exploratory data analysis, as well as regression...

Participants of this course will learn about the career paths that are available in journalism, and what opportunities the skill sets of a journalist can offer in other fields....

This online course helps to learn how to capitalize on understanding behavioral biases and irrational behavior in financial markets.

This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...

After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...

This online course will help to learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks.

This course is an introduction to the microeconomic theory of markets: why we have them, how they work, what they accomplish.

By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...

This course will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about...

Participants of this course will understand the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. They will...

This online course gives an introduction to the generation and transmission of electricity. It also explores the electric industry’s core activities.

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...