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In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...
This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...
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Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...
This course is an introduction to the microeconomic theory of markets: why we have them, how they work, what they accomplish.
In this course, participants will learn about how different markets around the world can interact to create value for, and effectively manage the risk of, corporations and their...
In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important,...
This course focuses on diverse and integrated markets for primary energy, and the essential considerations driving business leaders and policy makers in development of global...
This opening module of the Power of Markets course covers the basic assumptions about market participants made by economists, the concept of opportunity cost, and the key...
The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...
This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...
This course teaches how market-based allocation systems use prices as rationing devices, encouraging or discouraging consumption and production to reach equilibrium.
This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those...
This course explores several key issues related to companies, investors, and the interaction between them in the capital markets.
This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.
This course offers an introduction to the functions of individual decision-makers—both consumers and producers—within the larger economic system. Emphasis is on the nature and...
Dieser Kurs zeigt die Grundzüge des Marketings und gibt einen Überblick über zentrale Konzepte, Strategien und Werkzeuge.
Dieser Online-Kurs gibt eine erste Einführung ins Projektmanagement.Enthalten sind die Abschnitte:EinführungProjektorganisationProjektphasen (Entwicklung, Planung, Durchführung,...
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