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This online course teaches how to drive social media engagement by linking strategy and tactics and measuring results.

This online course explores the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach.

This online course (MOOC) teaches a set of frameworks, tools and concepts in order to develop innovative strategies.

This online course program aims to teach learners the knowledge and capabilities to lead organizational change and digital transformation. The courses were designed for digital...

This series of online courses will delve into the marketing mix and the skill-set needed to implement successful marketing strategies.

This online course program aims to provide a contemporary perspective of the global marketplace and evaluate the most effective brand, communication and market entry strategies.

This online course explores the key aspects of digital transformation for companies, including strategy, core processes, and technology.The course was created by the University...

The MOOC will give participants a working knowledge on supply chain strategy and design that can be applied in your organisation.

In this course students will understand how firms are organized, what factors must be taken into account in making critical design decisions, and what role managers play in...

This series of online courses explores the fundamental theories and concepts of strategy and organization. The courses cover basic and advanced competitive strategy as well as...

This online course gives an introduction to the elements of a successful negotiation. It also shows how to avoid common mistakes and how to apply the principles of strategic...

This online course from Harvard Business School Online explores the real-world tools and strategies needed to excel in decision-making, implementation, organizational learning,...

This online course teaches essential sales skills, sales strategies and sales techniques to sell just about anything. It includes topics such as preparation, understanding the...

This online course explores global trends, their effects on consumer and labor markets, financial systems, and the business world. It includes aspects such as demographics,...

After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...

This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...

This online course from Harvard Business School Online aims to explore the skills and techniques to develop executive-level strategy, organize for innovation, and discover...

This online course aims to provide a comprehensive overview of debt sustainability analysis (DSA) and a medium-term debt management strategy framework adopted by the IMF and the...

This online course teaches the creation of a Business Plan. It includes examples and a template to create a great business model and shows how to develop a strategy and ideas to...

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.