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The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...

This MOOC teaches common Mandarin Chinese business phrases and Chinese culture so that participants can communicate professionally in the largest market in the world.

This online course teaches outdoor and nature photography, including photo opportunities for marketable imagery.

This online course program teaches the basics of digital marketing. The program aims to cover all key aspects of modern digital marketing techniques, such as content marketing,...

This online course gives an introduction to the possibilities that exist to fund and market a film, and to create an audience for it.

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and...

This online course explores both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.

This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.

This online course helps to become an informed investor by providing learners with the essential concepts for long-term success in managing money. It gives a broad overview of...

This online course teaches how to create a Twitter marketing system, build relationships with Twitter followers, and convert engaged Twitter followers to business leads.

This series of online courses equips individual investors and money managers with the skills required to develop their own trading strategies and test them.

This online course teaches about strategies and programs to do affiliate marketing.

This online course teaches various methods of building a robust back testing system for trading strategies.

This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course teaches how to start trading on the Forex Market with real money in Metatrader 4.

This online course shows how to attract hyper-targeted instagram followers, convert followers to paying customers and expand a brand using instagram.

This online course teaches how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value. It includes...

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.