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This online course gives an introduction to the concept of design thinking and its application within a context of business strategy and entrepreneurship. It includes case...

In order to effectively manage and operate a business, managers and leaders need to understand the market characteristics and economic environment they operate in. In this...

This online course program from Wharton School explores how to develop and deploy business strategies. It covers topics such as competitive advantage, connected strategies, and...

In this course, students will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins....

This course explores different models of high quality customer service, strategies to improve skillsets and tactics that customer service representatives (CSRs) can easily...

This online course examines the process by which marketing builds on a thorough understanding of buyer behavior to create value. Participants will learn the major elements of...

This online course program gives an introduction to digital marketing. It starts with the fundamentals of digital marketing and also includes topics such as SEO and SEM,...

This series of online courses (MOOCs) explores professional pricing strategies to increase price realization and maximize profits. The courses were developed together with the...

This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This online course (MOOC) explores the needs of omnichannel customers and how to make the transition from a traditional retailer to omnichannel.

This online course (MOOC) explores income inequalities within societies and key wage bargaining mechanisms. It includes topics such as collective bargaining, unions, and minimum...

This online course program from Harvard Business School Online explores topics such as international business strategy, disruption, strategy execution, and sustainable business...

This online course program gives an introduction to core Human Resource Management (HRM) practices. It also explores key trends affecting the future of work, the HR field, and...

This online course gives an introduction to digital transformation in a business environment. It explores the critical function of strategic thinking in the digital age, the...

This online course from Harvard Business School Online explores how businesses approach pricing strategy, evaluate market demand, and differentiate their offerings to compete...

This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...

This online course teaches the creation of a Business Plan. It includes examples and a template to create a great business model and shows how to develop a strategy and ideas to...

This online course explores how to achieve business and career success, managers must manage risk (the Law Pillar) and create value (the Strategy Pillar) in a responsible manner...

This online marketing course explores what brands are and how they can be positioned.