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This series of online courses explores the impact of digital transformation on financial services. It includes topics such as digital competition, FinTech competitors of...

This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...

This MOOC explores key marketing concepts to implement customer acquisition strategies to find the right customers and grow a business.

This online course series gives an introduction to networking in English, including email, conversational strategies, and more.

This course covers how to pay employees. It begins by asking: "What kind of a person do I need to attract, retain, and motivate for my business to succeed?" From here, it will...

This course focuses on the common growth challenges faced by existing private businesses when they attempt to grow substantially.

This online course gives an introduction to corporate strategy. It discusses the activities of companies across multiple businesses, including diversification and divestiture...

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

In this course, students will learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and...

This online course teaches various methods of building a robust back testing system for trading strategies.

Participants of this online course will be able to account for the broader context and the possible convergence of long-term trends, and thus be able to develop a long-term,...

This online marketing course explores what brands are and how they can be positioned.

This course will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and will provide models and tools to...

In this course, the context is hosting an event and finding an appropriate venue for it. Participants will learn language and strategies for successful negotiations culminating...

This online course program explores how current technologies are changing industry and how to create a strategy to transform a business. It also covers the three technologies...

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

This online course series explores how to develop business strategies for social impact. The courses discuss various aspects of social entrepreneurship.

In this introductory, self-paced course, students will learn multiple theories of organizational behavior and apply them to actual cases of organizational change.

This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.

In this courses discusses leadership challenges ranging from strategy execution, to inspiring people, to maintaining an ethical approach.