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This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.
This course will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and will provide models and tools to...
Throughout history, the vast majority of people around the globe have believed they have, however defined, a “soul.” This course explores several facets of this relatively...
In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...
The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...
Intended for primary and secondary teachers of all disciplines, this course builds upon the inquiry-based approaches of Art and Inquiry: Museum Teaching Strategies for Your...
This online course explores the private equity and venture capital business. Students will gain a deep understanding of the mechanism underpinning the creation and/or...
Drawing on the latest archeological research and a wide range of comparative texts, this online course synthesizes fascinating recent research in biblical studies. The course...
This course teaches how to assess the macroeconomic environment in which a business operates. We start by examining how various components of macroeconomy contribute to the...
Content of this course includes selected aspects of finance from a non-financial specialist perspective. Specific topics include: financial analysis; planning, forecasting, and...
This course deals directly with the ability for creativity which is a critical skill in any field. It focuses on divergent thinking, the ability to develop multiple ideas and...
This is the third course in the Academic English: Writing specialization. By raising the level of academic writing, this course helps prepare students for college-level work.
This course is a unique and exciting introduction to the genre and craft of historical fiction, for curious students, aspiring authors--anyone with a passion for the past.
This course former U.S. Secretary of the Treasury Timothy F. Geithner and Professor Andrew Metrick surveys the causes, events, policy responses, and aftermath of the recent...
A course on English and teaching methodology that aims to help university lecturers do their teaching in English, in line with university internationalisation policies.
This course explores concepts and approaches involved in creating successful character designs that can be applied to video games.
The third course in this Specialization introduces students to the factors that influence how effective boards of directors will be in carrying out their roles and...
In this course learners are introduced to second or foreign language theories and practices for teaching and assessing listening, speaking, and pronunciation. Learners will...
This online course (MOOC) gives an introduction to Linguistics.The course includes topics such as:Characteristics of human languageSound: phonology and phoneticsWords and...
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