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This online marketing course explores what brands are and how they can be positioned.

By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This online course gives an introduction to intelligence analysis and explores how digital transformation will change the workplace and jobs.

This online course shows how to start a company in the legal tech industry.The course explains key LegalTech trends (i.e. how technology disrupts the legal sector). It also...

This online course explores how to create creative advertising campaigns.

This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...

This course explores today's management practices from unexpected perspectives in order to ask provocative questions about the modern business environment. It interrogates key...

This course will employ a non-technical approach to analyze how governments use policy to influence a country's economy.

In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer...

This online course gives an introduction to the four P’s of Marketing (Product, Pricing, Promotion and Place) and forces participants to strategically analyze their product or...

This online course explores various economic aspects of globalization. It includes topics such as exchange rates, free trade and protectionism, the balance of payments between...

This online marketing course explores how to produce memorable content through quality storytelling.

This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...

This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...

This online course explores the intersection of Branding and Customer Experience. It aims to get the students to think about what the operational implications of their branding...

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...

This online course gives an introduction to architecture for beginners. It offers a unique insight into the mind and work of an architect, starting with the basics of the...