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This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.
This online course explores the economics of artificial intelligence (AI) and the implications for economic growth and labor markets.
This online course explores the key aspects of digital transformation for companies, including strategy, core processes, and technology.The course was created by the University...
This online course (MOOC) discusses modern history from a global perspective starting in 1910.The course includes the following topics:Crackup (1905-1917)New Orders Emerge...
Agile and design thinking offer a different--and effective--approach to product development, one that results in valuable solutions to meaningful problems. In this course,...
This course will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that...
This course is a unique and exciting introduction to the genre and craft of historical fiction, for curious students, aspiring authors--anyone with a passion for the past.
This course focuses on the common human resource ("people") challenges faced by existing private businesses when they attempt to grow substantially
This course shows participants how to put the agile culture into practice across concept testing, usability testing, functional testing, and ongoing feature validation.
This online course explores a new approach to values-driven leadership development.
This online course explores how to perform common genomics-based analysis tasks of bacterial sequence data. The course was designed for biologists, bacteriologists, and...
In this course, students will learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and...
This online course explores the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach.
This online course explores the fundamentals of financial accounting, including balance sheet, income statement and cash flows.
This course focuses on the common growth challenges faced by existing private businesses when they attempt to grow substantially.
This course shows how to organize and implement a successful strategy setting process, how to conduct strategy research, how to ensure that annual planning and budgeting support...
This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...
This online course (MOOC) was set up for current product or general managers interested in today's modern product management methods, for example in a digital environment.
This course will discuss the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys...
This online course explores the continuous deployment capability of organizations and the skill sets and roles involved in DevOps.
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