Advanced Search

This online course gives an introduction to key brand management terminology and principles.

In this course, participants will learn about how different markets around the world can interact to create value for, and effectively manage the risk of, corporations and their...

This online course explores artificial intelligence, how it’s perceived today and the differences between the hype, marketing and reality of AI.

This online course teaches how to develop, manage and protect a company´s online reputation through social media including Facebook and Twitter.

This online course explores the fundamentals of behavioral perspectives in marketing.

This online course gives an introduction to the economics of real-world energy markets, and discusses how various policies can address the impact of rising global energy demand...

This online course explores the latest principles and theories in marketing and how to apply them to the hospitality and tourism industry.

Participants of this course will become familiar with the general structure of primary and secondary equity markets from a domestic and international perspective. Beginning with...

By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...

This online course explores key strategies for optimizing urban freight transport based on recent developments in market understanding, vehicle technology and cooperative ventures.

This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...

This online course explores both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.

This course will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about...

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course covers the marketing plan, a statement of the marketing strategy and the time-related details for carrying out this strategy.

This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

This online course teaches how to start trading on the Forex Market with real money in Metatrader 4.

This course will equip students with concepts and tools to build operations in a way that not only supports their competitive strategy, but also allows them to create new...

This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...

This online course teaches how to assess the challenges and key opportunities of the globalized market economy.