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The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...

This is not a standard business course on writing job applications and practicing interview techniques. Students will learn how to unlock their personal and professional...

This course will teach students about the way brands communicate with their audiences. They will learn about the challenges of managing a digital brand and how rich and...

This online course teaches how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value. It includes...

In this business and management course, students will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce...

This online course gives an introduction to options, option strategies and how to trade options.

This online course teaches how to redesign and rank a real live client local business website on the 1st page of Google.

This online course teaches how to develop, manage and protect a company´s online reputation through social media including Facebook and Twitter.

This online course teaches how to profitably re-engage with abandoning website visitors to get them to come back to a site at the right time and with the right message.

This online course gives an introduction to search engine optimisation (SEO), and provides learners with an in-depth understanding of link building for SEO.

This online course explores how to plan and launch a successful social media marketing campaign.

This online course gives an introduction to Marketing Analytics. It provides learners with exposure to essential tools including exploratory data analysis, as well as regression...

This online course focuses on pharmacoeconomic, marketing strategy, intellectual property strategy, portfolio management, managed markets and strategic alliances.

This course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.

This online course teaches various methods of building a robust back testing system for trading strategies.

This is an introductory course on options and other financial derivatives, and their applications to risk management. It includes the Black-Scholes-Merton model and other...

This online course introduces learners to the science of business analytics with applications in a marketing context.

This online course teaches outdoor and nature photography, including photo opportunities for marketable imagery.

This online course explores a ten-step process to data-driven market segmentation analysis.

This online course teaches the basics of market structure, including key market participants and what determines a market´s development.