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In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- students will discuss the challenges of strategy...

This online course (MOOC) explores the needs of omnichannel customers and how to make the transition from a traditional retailer to omnichannel.

The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.

This course presents a starter kit of models: models of tipping points, models explain the wisdom of crowds, models that show why some countries are rich and some are poor, and...

In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...

In this course students will build a toolbox of techniques to execute today's business strategies to help them succeed.

This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This online course teaches more than twenty-five Gmail techniques and strategies like Gmail Filters, Security, IFTTT, etc.

In this introductory, self-paced course, students will learn multiple theories of organizational behavior and apply them to actual cases of organizational change.

This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.

This course teaches the tools needed to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls.

This course intends to teach givers of all ages, backgrounds, incomes and experiences to give more effectively and will teach how to assess nonprofits, create a high-impact...

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and...

This online course discusses advanced concepts of Game Theory.The course includes social choice theory (i.e., collective decision making), mechanism design, and auctions. (Note:...

This online course gives an introduction to investing. It includes active and passive investment strategies and covers topics such as stocks, bonds, gold/commodities, funds, and...

This MOOC gives participants an introduction to Venture Capital. It teaches students how to get the money needed to run their startup. They will learn who venture capitalists...

This online course (MOOC) explores the way a firm’s organization should be designed to compete effectively.

This online course teaches how to evaluate own strategy, as well as how to locate sources of potential competitive advantage from a perspective that encompasses the internal,...

This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.

This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...