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In this online course, Professor Robert Shiller (Nobel Prize winner) gives an introduction to financial markets. The course includes the following topics:Efficient markets and...
This online course explores the fundamentals of marketing.The course includes topics such as:Market research and strategy, Brand strategy, Pricing, Marketing communication,...
This MOOC gives an introduction to Digital Marketing.The online course explores how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the...
This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...
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In this course, participants will learn how to think strategically and professionally about their career self-management. Through this course they will develop an objective,...
This course teaches students how to evaluate market and financial data, and present insights effectively.
This globalization online course focuses on the ways market-led macro-economic reforms associated with globalization (such as free trade agreements and privatization...
This online course gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of...
This course focuses on diverse and integrated markets for primary energy, and the essential considerations driving business leaders and policy makers in development of global...
This online course explores the business of beauty, including global marketing strategies and the country of origin effect.
This online course is an introduction to the tools and methodology used for customer insights data collection for product development. It is suitable for beginners and no prior...
This online course explores the world of finance and wealth management. It covers topics such as asset classes, risk and return, diversification, portfolio theory, and market...
This online course teaches to identify, understand and learn the basics of marketing management theories with real-world business scenarios.
The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...
By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...
This online course gives an introduction to the economics of real-world energy markets, and discusses how various policies can address the impact of rising global energy demand...
This online course explores how brands should be organized as a customer experience delivered by the entire organisation.
After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...
This course is an introduction to the microeconomic theory of markets: why we have them, how they work, what they accomplish.
This online course explores global trends, their effects on consumer and labor markets, financial systems, and the business world. It includes aspects such as demographics,...
This online course explores artificial intelligence, how it’s perceived today and the differences between the hype, marketing and reality of AI.
This online course explores the varied and changing approaches to digital marketing, such as mobile and omnichannel marketing and attribution and marketing mix modeling.
In this online course, participants will gain the tools and techniques to translate a decision problem into a research question. The course also shows the consumer...
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