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This introductory economics course offers a thorough view of markets, including their strengths and failures. Participants will learn how to view markets from an economist’s...
This online course teaches how to identify your most valuable customers to develop and implement customer-centric strategies and maximize their strategic value. It includes...
The course invites students to examine the interconnectedness of modern life through an exploration of fundamental questions about how our social, economic, and technological...
This online course gives an introduction to the possibilities that exist to fund and market a film, and to create an audience for it.
This online course teaches various methods of building a robust back testing system for trading strategies.
This online course provides a quantitative and model-based introduction to basic economic principles. The course also teaches how to apply these principles to make sense of a...
This is not a standard business course on writing job applications and practicing interview techniques. Students will learn how to unlock their personal and professional...
This online course gives an introduction to neuromarketing, including tools such as web cameras, eye-tracking, and brain scanners.
This online course gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of...
This MOOC gives an introduction to Behavioral Finance, which is the study of financial decision-making errors that can be avoided, if participants in markets are familiar with...
This online course teaches the ins and outs of optimizing a website, from conducting an initial audit to presenting findings and recommendations. Hands-on activities include...
This online course explores the basic building blocks of marketing as a part of the overall business strategy.
This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.
As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and...
This online course looks at the two most fundamental aspects of the oil and gas industry, its operations and markets, each of which is addressed as a separate module in the...
This online course gives an introduction to localization, i.e. translating and adapting a product or service to a particular language, culture, and geographic market.
Predictive analytics is emerging as a competitive strategy across many business sectors and can set apart high performing companies. It aims to predict the probability of the...
This course will explore a set of market imperfections to understand why they fail and to explore possible remedies including as antitrust policy, regulation, government...
This online course helps to become an informed investor by providing learners with the essential concepts for long-term success in managing money. It gives a broad overview of...
In this course, participants will learn how to think strategically and professionally about their career self-management. Through this course they will develop an objective,...
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