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This MOOC explores whether a cooperative market economy, in which firms are owned and controlled by their workers, could be a viable and efficient alternative to capitalism.
This introductory online course to markets covers many topics. Participants will eg. learn why interest rates have always been a key barometer in determining the value of...
This course shows learners how understanding and targeting their market can help their business stand out from the crowd.
This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.
This course explores how a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of their product. Distribution...
This online course teaches how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact
This course teaches how macroeconomic conditions play important roles in business decisions and performance. How aggregate income, unemployment, and inflation rates influence...
This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then...
This course is an introduction to the microeconomic theory of markets: why we have them, how they work, what they accomplish.
This course offers an introduction to the functions of individual decision-makers—both consumers and producers—within the larger economic system. Emphasis is on the nature and...
This online course examines the financial markets and the role that risk management tools play in the global economy.
This online course explores the structure and tradability of Sukuk and the development and role of Islamic money markets.
This online course explores different aspects of intercultural management, including teams, leadership, HR management, marketing and negotiations.
After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...
In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...
This online course teaches the basics of market structure, including key market participants and what determines a market´s development.
This online course will help to learn how companies decide on how much debt to take, and whether to raise capital from markets or from banks.
This online course teaches how to drive social media engagement by linking strategy and tactics and measuring results.
This online course explores how to design a marketing campaign, create brand excitement and attract engaged customers.
Participants of this course will learn about the career paths that are available in journalism, and what opportunities the skill sets of a journalist can offer in other fields....
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