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Participants of this online course will be able to account for the broader context and the possible convergence of long-term trends, and thus be able to develop a long-term,...
This online marketing course explores what brands are and how they can be positioned.
This course will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and will provide models and tools to...
In this course, the context is hosting an event and finding an appropriate venue for it. Participants will learn language and strategies for successful negotiations culminating...
In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...
In this introductory, self-paced course, students will learn multiple theories of organizational behavior and apply them to actual cases of organizational change.
This online course explores the strategy and tactics of influencer marketing as a practice of engaging experts with active networks to help achieve business goals.
In this courses discusses leadership challenges ranging from strategy execution, to inspiring people, to maintaining an ethical approach.
This online course explores the ways of building a portfolio of strategies and integrating the same into a hedge fund.
This course presents a starter kit of models: models of tipping points, models explain the wisdom of crowds, models that show why some countries are rich and some are poor, and...
The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...
This online course explores strategies for driving business success in the new digital economy.
This course teaches about the concept and tools that combine innovation and strategy. Starting with the 3 pillars that make up the core business model, this approach recommends...
This online course gives an introduction to strategic foresight, its main methods and tools and their application in public and private organisations. It aims to show how to get...
This online course is to equip the learner with the knowledge required to comprehend the literature on anomalies so that he can replicate the strategies discovered by the extant...
In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- students will discuss the challenges of strategy...
This online course (MOOC) explores how strategy can be used to protect business innovation, when no other form of protection exist (e.g. copyright, patents, or trademarks). This...
This course shows how fashion and luxury companies work and explains their brands, products, retail, and communication strategies. It gives an insight into business models,...
This MOOC explores how technology is influencing today’s business environment and how to develop successful strategies and business models amid uncertainty in the digital age.
After this course, participants will be able to contribute to the process of formulating pricing strategies for their own products and services, or those of their firm. This...
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