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This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping students...
In this online course, participants will complete a more detailed analysis of the elements of the marketing mix in order to conduct a thorough strategic analysis of marketing...
This online course teaches about the critical role of the private sector and the use of finance to fund the Sustantainable Development Goals (SDGs) of the World Bank Group.
This online course explores the world of finance and wealth management. It covers topics such as asset classes, risk and return, diversification, portfolio theory, and market...
This online course teaches to identify, understand and learn the basics of marketing management theories with real-world business scenarios.
This online course (MOOC) explores the marketing and sales efforts needed for technology based companies.
Ever wondered why some things become popular, and other don’t? This course explains how things catch on and by the end, students will have a better understanding of how to craft...
This online course explores how brands should be organized as a customer experience delivered by the entire organisation.
This course focuses on diverse and integrated markets for primary energy, and the essential considerations driving business leaders and policy makers in development of global...
This course attempts to explain the role and the importance of the financial system in the global economy. The course also gives a picture of the kind of thinking and analysis...
This course shows how to develop insights on navigating the innovation process from idea generation to commercialization, build knowledge on how to create strategies to bring...
This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...
This online course helps to gain in-depth knowledge of the U.S. MBS market and learn about basic features of agency and non-agency CMOs as well as important types of tranches.
This online course explores how and why market segmentation can be used to improve business performance.
This course is designed to provide participants with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer...
This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...
This online course helps to learn how to capitalize on understanding behavioral biases and irrational behavior in financial markets.
This online lecture series explores new technologies that are disrupting the financial services industry, including AI, deep learning, blockchain technology and open APIs. The...
This online course teaches to predict financial crises, handle unfair trade practices and minimize risks when investing in emerging economies.
This online course explores a ten-step process to data-driven market segmentation analysis.
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