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In this online course, participants will complete a more detailed analysis of the elements of the marketing mix in order to conduct a thorough strategic analysis of marketing...

This online course introduces learners to the science of business analytics with applications in a marketing context.

This online course is an introduction to the tools and methodology used for customer insights data collection for product development. It is suitable for beginners and no prior...

This online course teaches how to use social media and word of mouth to spread your message and grow your business.

This online course teaches to identify, understand and learn the basics of marketing management theories with real-world business scenarios.

This online course explores the moral limits of markets. It draws upon philosophy and contemporary moral and political controversies to consider what moral limits, if any, the...

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - students will learn two of the most effective social...

In this fifth course of the Social Marketing Specialization - "The Business of Social" - students will learn how to transform their organization's social marketing from an...

This online course explores how brands should be organized as a customer experience delivered by the entire organisation.

In this IMFx course you will learn, from hands-on demonstrations, how to price different types of bonds, how to calculate different measures of bond yields and how to compare...

This course teaches how macroeconomic conditions play important roles in business decisions and performance. How aggregate income, unemployment, and inflation rates influence...

This MOOC gives an introduction to Behavioral Finance, which is the study of financial decision-making errors that can be avoided, if participants in markets are familiar with...

This course teaches how market-based allocation systems use prices as rationing devices, encouraging or discouraging consumption and production to reach equilibrium.

Participants of this course will become familiar with the general structure of primary and secondary equity markets from a domestic and international perspective. Beginning with...

This online course explores how artificial intelligence drives digital transformation in marketing. It examines three key forces that enable AI in marketing strategies...

This MOOC teaches common Mandarin Chinese business phrases and Chinese culture so that participants can communicate professionally in the largest market in the world.

This course brings together two key subjects, International Marketing and Cross Industry Innovation. It will provide the basic foundations of international marketing and then...

This online course gives an introduction to digital marketing as well as its key platforms and implementation types.

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

This online marketing course explores how to produce memorable content through quality storytelling.