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This online course explores both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.

In this course, participants will dive into the concepts of rationality and irrationality and understand how they impact our investment decisions and what the consequences can...

In this second course in the Social Marketing Specialization - "The Importance of Listening" - students will go deep into the Big Data of social and gain a more complete picture...

Participants of this course will understand the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. They will...

This online course gives an introduction to the generation and transmission of electricity. It also explores the electric industry’s core activities.

This online course explains blockchain and distributed ledger technologies and explores some potential applications.

This online marketing course explores what brands are and how they can be positioned.

This MOOC gives an introduction to Digital Marketing.The online course explores how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the...

This online course gives an introduction to markets. Among many other topics, it includes timeless concepts like compounding, discounting, annuities, effective interest rates,...

This online course explores how firms and markets function from a distinctly strategic perspective. It also covers the aspects of value creation and, importantly, of competitive...

This course covers the topics Asset Management, Demand Generation, Digital Marketing and Demand Optimisation and aims to reveal the journey from long-term asset development...

By taking this course, participants will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term...

This online course gives an introduction to the possibilities that exist to fund and market a film, and to create an audience for it.

This online course teaches various methods of building a robust back testing system for trading strategies.

This online course gives an introduction to neuromarketing, including tools such as web cameras, eye-tracking, and brain scanners.

This online course gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of...

This MOOC gives an introduction to Behavioral Finance, which is the study of financial decision-making errors that can be avoided, if participants in markets are familiar with...

This online course teaches the ins and outs of optimizing a website, from conducting an initial audit to presenting findings and recommendations. Hands-on activities include...

This online course (MOOC) explores the core strategies content marketers use to acquire and retain customers profitably.

As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and...