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To help leaders to be rigorous even without figures, great philosophers have lots of ideas. This course invites students to rediscover the art of thinking. They should...

In this series of online courses, participants will cover the concepts and tools they need to successfully develop a marketing strategy for a business, product or service.

This online course explores the basic building blocks of marketing as a part of the overall business strategy.

This online course focuses on techniques that are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques...

This online course from Harvard Business School Online explores the different business models that companies can use to drive change and explains why purpose-driven businesses...

This course is designed to introduce participants to the field of integrated marketing communications (IMC) and aims to increase their understanding of important issues in...

This online course teaches essential sales skills, sales strategies and sales techniques to sell just about anything. It includes topics such as preparation, understanding the...

This online course gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. Included is an understanding of...

This course explores different models of high quality customer service, strategies to improve skillsets and tactics that customer service representatives (CSRs) can easily...

This course covers how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage

This online course gives an introduction to Competitive Strategy.The video course (MOOC) explores how businesses and organizations behave in situations in which strategic...

This online course series teaches core business skills in financial accounting, statistics, marketing, finance and strategy.

This course teaches about the concept and tools that combine innovation and strategy. Starting with the 3 pillars that make up the core business model, this approach recommends...

This online course teaches how to convert products to platforms and how to generate platform innovation.

This online course discusses advanced concepts of Game Theory.The course includes social choice theory (i.e., collective decision making), mechanism design, and auctions. (Note:...

This online course explores the business of beauty, including global marketing strategies and the country of origin effect.

This series of MOOCs explores how to leverage data and analytics to drive managerial decisions and marketing strategy.

In this course, professionals at all levels of an organization will learn the best ways to engage an audience they want and need by smartly implementing their important,...

This online course program explores how current technologies are changing industry and how to create a strategy to transform a business. It also covers the three technologies...

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. It will cover a variety of business strategy topics...