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This course gives the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.
This course will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and will provide models and tools to...
The “What Is Social?” course is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy...
Intended for primary and secondary teachers of all disciplines, this course builds upon the inquiry-based approaches of Art and Inquiry: Museum Teaching Strategies for Your...
Drawing on the latest archeological research and a wide range of comparative texts, this online course synthesizes fascinating recent research in biblical studies. The course...
This extensive series of courses teaches how to strengthen personal and professional relationships by constructively addressing conflicts between individuals and within...
This course deals directly with the ability for creativity which is a critical skill in any field. It focuses on divergent thinking, the ability to develop multiple ideas and...
This course is a unique and exciting introduction to the genre and craft of historical fiction, for curious students, aspiring authors--anyone with a passion for the past.
This course former U.S. Secretary of the Treasury Timothy F. Geithner and Professor Andrew Metrick surveys the causes, events, policy responses, and aftermath of the recent...
A course on English and teaching methodology that aims to help university lecturers do their teaching in English, in line with university internationalisation policies.
This series of 6 online courses (MOOCs) covers the concepts, tools, and techniques of digital marketing. It includes several aspects of the new digital marketing environment,...
This online course (MOOC) gives an introduction to Linguistics.The course includes topics such as:Characteristics of human languageSound: phonology and phoneticsWords and...
This course teaches the key facets of cost analysis. Topics will include types of costs, cost behavior, costing system design, activity-based costing, and cost-volume-profit...
This course explores today's management practices from unexpected perspectives in order to ask provocative questions about the modern business environment. It interrogates key...
This course teaches the basic concepts and approaches needed to understand, create, and perform contemporary music.
In this course, the students will learn the key roles and responsibilities of the project manager and project team.
This course provides a view of the history of spaceflight, from early writings telling of human's fascination of space through the early Russian and American space stations.
In this courses discusses leadership challenges ranging from strategy execution, to inspiring people, to maintaining an ethical approach.
This online course (MOOC) explores ancient Greek history from the Bronze Age to the death of Socrates in 399 BCE.Topics discussed in the course include:Prehistory to HomerThe...
This course sheds light on the often overlooked strategic planning that supported the direction of the events and is told by a voice intimately involved in the organization of...
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