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This online course (MOOC) explores the forces of globalization and cross-cultural management and how a multinational organization needs relationships to various host countries.
This online course explores how to drive social media engagement by linking strategy and tactics and measuring results.
This online course from Harvard Business School Online explores the tools, skills, and frameworks to allocate resources, measure performance, manage risk, and execute strategy....
This online course series gives an introduction to strategic management, global supply chain management, disruptive innovation, and sustainability for the global enterprise.
This online course examines the process by which marketing builds on a thorough understanding of buyer behavior to create value. Participants will learn the major elements of...
This online course explores the concepts and frameworks needed to ensure that an organisation can adapt to a shifting business environment.
This online course explores global trends, their effects on consumer and labor markets, financial systems, and the business world. It includes aspects such as demographics,...
This MOOC teaches participants how a manager or CEO develops a business strategy, including analyzing the market and creating competitive advantage.
In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- students will discuss the challenges of strategy...
This online course program gives an introduction to online marketing. It includes topics such as digital marketing plans, online marketing strategies, and testing and analytics...
The Segmentation, Targeting and Positioning (STP) process is the central element of the marketing strategy of a brand, and provides the three step structure to this course.
This course presents a starter kit of models: models of tipping points, models explain the wisdom of crowds, models that show why some countries are rich and some are poor, and...
This online course program gives an overview of digital advertising tactics. It includes topics such as search advertising (Google Ads), social media advertising (Facebook,...
This online course teaches more than twenty-five Gmail techniques and strategies like Gmail Filters, Security, IFTTT, etc.
This series of online courses (MOOCs) explores professional pricing strategies to increase price realization and maximize profits. The courses were developed together with the...
In this introductory, self-paced course, students will learn multiple theories of organizational behavior and apply them to actual cases of organizational change.
This course intends to teach givers of all ages, backgrounds, incomes and experiences to give more effectively and will teach how to assess nonprofits, create a high-impact...
This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and...
In this series of online courses, participants will cover the concepts and tools they need to successfully develop a marketing strategy for a business, product or service.
This series of online courses examines the entrepreneurial mindset and skill sets, indicators of innovation opportunities, critical steps to bring innovations to the...
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