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This course discusses the role of digital channels in an integrated marketing campaign and why you need a digital strategy.

This MOOC teaches common Mandarin Chinese business phrases and Chinese culture so that participants can communicate professionally in the largest market in the world.

This course teaches how to take scattered data and organize it into groups for use in many applications, such as market analysis and biomedical data analysis, or as a...

This online course helps in demystifying the role of banking and financial markets in any country, the products and services they offer and the underlying market mechanisms.

This course introduces students to the real world challenges of implementing machine learning based trading strategies including the algorithmic steps from information gathering...

In this business and management course, students will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce...

This is an introductory course on options and other financial derivatives, and their applications to risk management. It includes the Black-Scholes-Merton model and other...

This course will help its students to organize a strategy of identifying their perfect users and to find ways to connect with them. The participants will learn how to grow their...

In this IMFx course you will learn, from hands-on demonstrations, how to price different types of bonds, how to calculate different measures of bond yields and how to compare...

This online course explores how to design a marketing campaign, create brand excitement and attract engaged customers.

This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be...

This course covers the topics Asset Management, Demand Generation, Digital Marketing and Demand Optimisation and aims to reveal the journey from long-term asset development...

In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and...

This economics and finance course is an introductory survey of risk management concepts and techniques. Learners will review the role of risk regulation in financial markets,...

This course will explore a set of market imperfections to understand why they fail and to explore possible remedies including as antitrust policy, regulation, government...

This online course teaches about the characteristics of U.S. mortgage-backed securities and various agencies within the market in this comprehensive overview.

This series of MOOCs gives an introduction to Business English, where participants will learn to communicate about topics such as management, finance and marketing.

This online course gives an introduction to Marketing Analytics. It provides learners with exposure to essential tools including exploratory data analysis, as well as regression...

This course addresses how firms can most effectively convert inputs into final output and then covers determining the best price-output combination for a firm and how this...

This course discusses the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world...